LEMON LEMON is a brand that was launched in 2017. My team was challenged with building excitement and purchase consideration about a product that has never been heard of before.
1. Launched verified Facebook and Instagram accounts, growing to a total audience of 38k fans in eight months.
2. Reached 1.55MM unique Instagram users through an influencer campaign.
3. Established a UGC strategy in an effort to further drive brand awareness and affinity; UGC earns 2x higher post engagement, on average.